I recently had the pleasure of working with local business Ironwood Tile & Plumbing helping them develop their new graphic identity! Ironwood Tile & Plumbing has been the rare exception in this tumultuous economy, as they tend to trend ever upwards in their clientele base as well as quality of craftsmanship. While everyone is cutting corners to save cost, Ironwood Tile & Plumbing remains a quality outfit, being happy with nothing less than the best end product. When they asked me to help them develop a website for their company, I suggested that we start with a logo overhaul, so as to have a better starting point for true continuity throughout their brand.
Keeping in mind their relentless focus on quality, as well as their many years of experience in the business, I knew I wanted to go with something classic, with a southwest flare, as they are based in southern Arizona. While I have never been a fan of southwestern art (turquoise, kokopellis and  drab landscape paintings) I do love some of the graphic elements when incorporated in juxtaposition to more classical elements. After only a couple concepts I hit on what I believed the perfect shape for their graphic representation. After a little further refinement, we settled on the logo displayed above. I am proud and very happy to add this to mark to my portfolio. They were also ecstatic with the inspiration it  fostered in me for the completion of their website. Some screenshots are included below:
You can visit their website at www.IronwoodTucson.com

Thank you for taking a look! I hope you take time to read some of my other posts and PLEASE leave some comments! I love hearing from my readers. 

If you like what you see and are interested in hiring my services, please complete the client questionnaire  in the HIRE ME section of my website. This is the first and most important step to creating any quality graphic representation of YOU and the quality service or product you provide.

Matthew Martinez
Freelance Graphic Designer

05/29/2013 6:15am

Excellent designs. Never had an idea about blog. Thanks for sharing.


Really impressive. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well.


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